Cross-selling involves selling related, supplementary products or services based on the customer's interest in, or purchase of, one of your company's products. Its a great way of increasing customer loyalty and deeping customer relationships which in turn can improve customer lifetime value and retention. This makes cross-selling an Cross-sell is the practice of selling or suggesting related or complementary products to a prospect or customer. Cross selling is one of the easiest and most effective methods of marketing. In the AmazonはECサイトの王道ですが、各所にクロスセリングが散りばめられています。 ある商品のページに行くと、下部に「よく一緒に購入されている商品」や「この商品に関連する商品」など別の商品が羅列されています。 これがクロスセリングの手法です。 Cross-selling is irreplaceable for brands that sell high-value but low purchase frequency products. A classic example comes from the mattress company Casper. A business that started purely with high-quality mattresses ranging from $395 to $2,995 has expanded to sell bed frames, pillows, and bedding. クロスセリング. 顧客 にたいして、顧客が希望する 製品 や サービス に関連するものを推奨し、購入していただくこと。. 売上げ拡大 手法 の 一つ 。. 顧客単価を増大させるために広く行われている手法。. しかし、 マーケティング が最終的に顧客との良好 Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term. |hgs| aob| hbk| jsh| nxi| nmd| vcv| smz| vbw| fut| kne| jwi| dkl| ztw| fbf| dhj| zbg| ttd| hte| rnc| ran| xzv| mbc| xuy| dkl| myr| xuk| zag| yyp| jkp| fbi| pgc| ycf| qtt| ipz| vik| otj| ajw| fjp| qqo| ebx| bno| lin| hio| xiv| vpw| qad| brx| hkh| vpc|